Fox Airs Nation's First Medical Marijuana Advertisement

[jinx]

By Matthew Keys, FOX40 News - Tuesday, August 31 2010

Tags:

 

* Headline News

* fox

* MEDICAL MARIJUANA

* television

 

The first paid advertisement for a medical marijuana dispensary airs of FOX affiliate.

 

Sacramento's FOX affiliate KTXL "FOX40" has been known for delivering many firsts to the Sacramento area. The station was first with a satellite news truck, first on social media websites Twitter and Facebook, and first with local, national and global breaking news. Monday morning will see another first -- the first paid advertisement for a medical marijuana dispensary, thought to be the first time an ad for marijuana has ever aired on mainstream television.

 

The thirty-second ad, paid for by Sacramento-based "CannaCare" and produced by KTXL, shows various people delivering testimonials on the benefits of marijuana when used for medicinal purposes. Text at the bottom of the advertisement indicates that marijuana can be used in the relief of many diseases and illnesses, including diabetes, HIV, Hepatitis C and hypertension among others.

 

Marijuana is not shown in the advertisement, and the word "marijuana" is never used. Instead, patients and the ad itself refer to pot as "cannabis."

 

KTXL's Acting General Manager Mike Armstrong says the CannaCare advertisement is likely the first such ad promoting medicinal use of marijuana to run on a mainstream television outlet ever.

 

"It is a matter of record within the medical community that medical marijuana can have positive results in helping relieve nausea and vomiting among cancer patients receiving chemotherapy and increasing appetites among AIDS patients," Armstrong said in a statement e-mailed to FOX40.com, alluding that the ad is no different from that of any medicine advertised by pharmaceutical companies on local television channels and cable networks for decades.

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"Like so many other products advertised legally in media, it is a drug," Armstrong added. "When viewers watch the [advertisement] on air, they can see it's simply identifying this as an avenue to take if your doctor thinks it will help you feel better."

 

KTXL will air the advertisement during the station's morning and evening newscasts, and throughout the day.

 

"I'm curious what viewers will think about this," KTXL News Director Brandon Mercer said Friday evening. "We believe in giving the viewers a strong voice in our news products, and we certainly are going to hear a lot of opinions."

 

When asked how he felt about the ad airing during a news program, Mercer responded with "no comment," but later went on to say the station would dive into more details surrounding the ad during KTXL's evening news program "FOX40 News at 10pm."

[jinx]

By Matthew Keys, FOX40 News - Tuesday, August 31 2010

Tags:

 

* Headline News

* fox

* MEDICAL MARIJUANA

* television

 

The first paid advertisement for a medical marijuana dispensary airs of FOX affiliate.

 

Sacramento's FOX affiliate KTXL "FOX40" has been known for delivering many firsts to the Sacramento area. The station was first with a satellite news truck, first on social media websites Twitter and Facebook, and first with local, national and global breaking news. Monday morning will see another first -- the first paid advertisement for a medical marijuana dispensary, thought to be the first time an ad for marijuana has ever aired on mainstream television.

 

This is big news out in California-I am surprised noone is even interesting in reading this !!!!

 

The thirty-second ad, paid for by Sacramento-based "CannaCare" and produced by KTXL, shows various people delivering testimonials on the benefits of marijuana when used for medicinal purposes. Text at the bottom of the advertisement indicates that marijuana can be used in the relief of many diseases and illnesses, including diabetes, HIV, Hepatitis C and hypertension among others.

 

Marijuana is not shown in the advertisement, and the word "marijuana" is never used. Instead, patients and the ad itself refer to pot as "cannabis."

 

KTXL's Acting General Manager Mike Armstrong says the CannaCare advertisement is likely the first such ad promoting medicinal use of marijuana to run on a mainstream television outlet ever.

 

"It is a matter of record within the medical community that medical marijuana can have positive results in helping relieve nausea and vomiting among cancer patients receiving chemotherapy and increasing appetites among AIDS patients," Armstrong said in a statement e-mailed to FOX40.com, alluding that the ad is no different from that of any medicine advertised by pharmaceutical companies on local television channels and cable networks for decades.

Advertisement

 

"Like so many other products advertised legally in media, it is a drug," Armstrong added. "When viewers watch the [advertisement] on air, they can see it's simply identifying this as an avenue to take if your doctor thinks it will help you feel better."

 

KTXL will air the advertisement during the station's morning and evening newscasts, and throughout the day.

 

"I'm curious what viewers will think about this," KTXL News Director Brandon Mercer said Friday evening. "We believe in giving the viewers a strong voice in our news products, and we certainly are going to hear a lot of opinions."

 

When asked how he felt about the ad airing during a news program, Mercer responded with "no comment," but later went on to say the station would dive into more details surrounding the ad during KTXL's evening news program "FOX40 News at 10pm."

[jinx]

Whoops !!!!

This is big news out in Calif. We have pictures of people actually smoking Cannabis ! When was the last time you saw someone lighting up a cigarrette on TV ?

 

And the cannabis is listed as helping with MRSA ? What is that all about ?

[Mememe]

 

And the cannabis is listed as helping with MRSA ? What is that all about ?

 

 

 

But when Appendino, Gibbons, and their colleagues applied extracts from five major cannabinoids to bacterial cultures of six strains of MRSA, they discovered that the cannabinoids were as effective at killing the bugs as vancomycin and other antibiotics.

 

"The cannabinoids even showed exceptional activity against the MRSA strain that makes extra amounts of the proteins that give the bugs resistance against many antibiotics," says Gibbons. These proteins, he explains, allow the bacteria to "hoover up unwanted things from inside the cell and spit them out again."

 

more - http://www.technologyreview.com/biotech/21366/?a=f

[jinx]

But when Appendino, Gibbons, and their colleagues applied extracts from five major cannabinoids to bacterial cultures of six strains of MRSA, they discovered that the cannabinoids were as effective at killing the bugs as vancomycin and other antibiotics.

 

"The cannabinoids even showed exceptional activity against the MRSA strain that makes extra amounts of the proteins that give the bugs resistance against many antibiotics," says Gibbons. These proteins, he explains, allow the bacteria to "hoover up unwanted things from inside the cell and spit them out again."

 

more - http://www.technologyreview.com/biotech/21366/?a=f

Wow Mememe !!

I had no idea !!

That Cannabis is one hell of a pharmaceutical factory all on its own !

MRSA is one of those up and coming super bugs that can kill a lot of us !

Many thanks for the education !!

Dr. Jinx

I wonder how it stands up against Heliobacteria out of Iraq ???