This one is just exciting to look at!
Highlighter was a project taken on by a San Fransisco based agency named Pavement.
The overall goal was to completely change the game in the medical/rec industries, and have certainly set a new bar for packaging and presentation quality in the industry.
If the goal is to make the product feel like a special treasure to be kept forever, they've certainly achieved it IMO!
Check out the article by Theresa Christine Johnson. Addresses some of the new trends in the industry, and highlights some of the problems with the old approaches that were, and still are all to common.